codified

Turn search visibilityinto growth.

Help more of the right customers find you, understand what you offer, and take the next step. Codified connects technical SEO, useful content, local visibility where it matters, and ongoing improvement around your business goals.

Talk about your growth goals See B-Dry’s results

619

B-Dry System of Southeastern Michigan · tracked keywords on Google’s first page · April → July 2026

The opportunity

Where is your website missing the opportunity?

Maybe the right pages aren’t showing up. Maybe people find you but can’t quickly understand your services or see a reason to choose you. We look at the path from search to inquiry, then prioritize the changes most likely to help.

  • Service pages don’t rank
  • Locations you serve are invisible
  • Technical issues block indexing
  • Visitors arrive but don’t inquire
  • No one can say what’s changing

Proof

From 6 to 19 tracked keywords on Google’s first page.

B-Dry System of Southeastern Michigan, April–July 2026. One client’s results for a selected keyword set, not a forecast for every site.

See the full case
Google results for basement waterproofing southeast mi with B-Dry’s result first

Workstreams

The work, and how it connects.

  • Technical foundationIndexing, crawl paths, site structure and the fixes that unblock everything else.
  • Service and location contentPages for what you actually do and where you actually do it.
  • Internal linking and page structureTitles, headings and links that match how people search.
  • Google Business Profile and local consistencyAccurate local listings where local visibility matters.
  • Useful structured dataSchema that clarifies your business, services and locations.
  • Measurement and iterationRegular reporting on what moved, and what to do next. AI search visibility is tracked as an evolving area, with its sources and limits stated.

Three ways to engage

Start where you are.

Need clarity on what to fix? Start with the foundation. Ready to make improvements consistently? Ongoing SEO and content creates room to implement and learn. Have customers to re-engage? Connect search with a broader engagement program.

  1. SEO Foundation

    For teams that need a clear diagnosis and a priority plan.

    • Audit and opportunity review
    • Technical and on-page findings
    • A prioritized roadmap
    • Implementation scoped separately, if you want it

  2. Ongoing SEO & Content

    For teams ready to implement and improve over time.

    • Agreed technical fixes
    • Content and page improvements
    • Internal linking
    • Local SEO when it’s relevant
    • Regular measurement and priorities

  3. SEO + Customer Engagement

    For teams with customers or prospects worth reconnecting with.

    • Everything in Ongoing SEO & Content
    • Review workflows for local reputation
    • Email and re-engagement on your platform
    • Deliverables reported separately from rankings

Measurement

Rankings, clicks and inquiries are different numbers.

  • Organic visibilityPositions for an agreed set of tracked searches, with dates and locations stated.
  • Relevant clicksSearch traffic to the pages that matter, from your own analytics and Search Console.
  • Attributable inquiriesForms and calls from organic search, where tracking supports it.

We don’t blend estimated traffic, actual sessions, AI mentions and revenue into one number. Local search and customer-engagement measures are reported only when those services are in scope.

FAQ

SEO questions.

Something else on your mind? Ask us directly.

Can you improve our existing site?

Usually, yes. Most SEO work happens on the site you already have. If structure or platform problems are holding it back, we’ll say so.

Do we need new pages?

Often. Services and locations that don’t have their own page are hard to rank. The audit tells us which pages are worth creating.

How are results measured?

Against a tracked set of searches agreed up front, plus clicks and inquiries from your own analytics. We report each separately, with dates.

What’s the difference between Maps and organic visibility?

Maps and the local pack depend heavily on your Google Business Profile, reviews and proximity. Organic results depend on your website. We report them separately.

How do you handle AI search?

As part of the same work: clear, well-structured content and consistent business information. We track AI visibility where there’s a reliable way to measure it, and say plainly where there isn’t.

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Can customers find you before they find a competitor?

Tell us where you work and which services you want more of the right customers to find.

Review your search visibility See the work