When homeownerssearched Google for help,B-Dry showed up.
B-Dry waterproofs basements and repairs foundations in southeastern Michigan. Codified’s ongoing SEO program focused on the technical foundation, service and location content, internal linking, and local search presence. Between April and July 2026, page-one coverage grew from 6 to 19 of the 20 tracked organic keywords.
619
Tracked keywords on Google’s first page · April → July 2026 · 20 tracked
- Client
- B-Dry System of Southeastern Michigan
- Services
- Technical SEO, service & location pages, local search
- Window
- April–July 2026
- Team
- Codified, with SEO specialist Javaid Hussain
Google results for “basement waterproofing southeast mi” and B-Dry’s business profile.Historical screenshots supplied during the 2026 engagement, not live results. The 4.8 rating and 102 reviews reflect that snapshot; customer reviews are not attributed to Codified.
Starting point
Nine of twenty searches. Six on page one.
In April 2026, B-Dry ranked for only 9 of the 20 service searches we tracked, and 6 of those appeared on Google’s first page. Several core services, including basement wall repair, crawl space repair and sump pump installation, had no reported ranking at all.
What Codified did
The work behind the results.
- StructureClear paths for Google to followCleaned up navigation and internal links so Google could find B-Dry’s service pages.
- ClarityServices, stated plainlyClarified services through page titles, descriptions, and structured business information.
- CoveragePages for real services and placesDeveloped pages for the repairs B-Dry provides and the communities it serves.
- LocalConsistent local presenceUpdated website content, the Google Business Profile, and local listings.
Results
From 6 to 19 tracked keywords on page one.
of 20, April → July 2026
of 20, April → July 2026
of 20, April → July 2026
of 20, April → July 2026
20 tracked service searches
Where B-Dry ranked, July 2026
Organic positions, excluding ads and Maps results. Hollow ring in April = the April position, for comparison. No rank means the report lists no position for that month; it is not plotted as a rank. Page 1* is a July page-one result reported without an exact position.
View all 20 as a table
| Keyword | Service | Apr | May | Jun | Jul |
|---|---|---|---|---|---|
| basement waterproofing in southeastern michigan | Waterproofing | #4 | #3 | #1 | #1 |
| basement waterproofing services in southeastern michigan | Waterproofing | #7 | #4 | #1 | #1 |
| waterproofing southeast michigan | Waterproofing | #3 | #3 | #2 | #1 |
| basement waterproofing sterling heights mi | Waterproofing | #8 | #5 | #2 | #1 |
| waterproofing inside basement in southeastern michigan | Waterproofing | #13 | #6 | #4 | #1 |
| basement water problems southeast michigan | Waterproofing | — | — | #1 | #1 |
| basement wall repair southeast michigan | Foundation & walls | — | — | #3 | #1 |
| crawl space repair southeast michigan | Crawl spaces | — | — | #3 | #1 |
| basement waterproofing company in southeastern michigan | Waterproofing | #5 | #3 | #1 | #2 |
| basement waterproofing detroit | Waterproofing | #9 | #8 | #6 | #3 |
| wet basement repair southeast michigan | Waterproofing | — | — | #3 | #3 |
| waterproof basement southeast michigan | Waterproofing | — | — | #6 | #3 |
| basement waterproofing detroit mi | Waterproofing | #16 | #10 | #8 | #4 |
| basement waterproofing company southeast michigan | Waterproofing | — | — | #1 | #4 |
| sump pump installation southeast michigan | Sump pumps | — | — | #3 | #4 |
| basement waterproofing macomb | Waterproofing | — | — | #22 | #4 |
| basement leak repair southeast michigan | Waterproofing | — | — | #1 | #6 |
| sump pump installation sterling heights | Sump pumps | — | — | #3 | #8 |
| basement waterproofing detroit michigan | Waterproofing | #14 | #16 | #3 | Page 1* |
| foundation repair michigan | Foundation & walls | — | — | #1 | #20 |
Source: B-Dry System 4-Month SEO & GEO Performance Report, August 2026, covering April–July 2026 rankings for a selected set of 20 tracked organic keywords. These results describe that tracked set only, not all searches or locations, and they are not a measure of leads, revenue or booked jobs. Maps and local-pack results are reported separately and are not included here.
The next step is turning that visibility into qualified inquiries.
Credits
Who did what.
- SEO strategy & implementation
- Codified
- SEO specialist
- Javaid Hussain
- Client
- B-Dry System of Southeastern Michigan, an independent licensee of B-Dry System Inc.
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What’s the hard part?
Tell us what’s changing, what’s stuck, and what the site needs to do next. We’ll tell you how we’d approach it.