Supporting Market Scanthrough an enterprisewebsite transition.
As Market Scan’s web presence moved into S&P Global Mobility, Codified supported the transition with URL mapping, redirect coordination, analytics review, and technical handoff. The work connected marketing priorities with the teams responsible for the destination platform and hosting.
- Client
- Market Scan, part of S&P Global Mobility
- Sector
- Automotive pricing and incentive intelligence
- Services
- URL mapping, redirect coordination, analytics review, technical handoff
- Context
- S&P Global Mobility acquired Market Scan in 2023
How the transition work fit together. Section names are illustrative, not Market Scan’s actual site map.
Challenge
A brand change is also a URL change.
When a company becomes part of a larger organization, years of pages, links and search history have to land somewhere sensible. Every URL needs a destination, and the teams who own the new platform and hosting need a plan they can execute.
What Codified did
Four pieces of a clean handoff.
- MapEvery page gets a destinationExisting URLs were mapped to their closest relevant new home, so people and search engines don’t land on a generic page.
- CoordinateRedirects planned with the teams who run themThe destination platform and hosting belonged to other teams. The redirect plan was coordinated with them, not worked around them.
- PrioritizeAnalytics shaped the order of workTraffic and page data informed which content needed the most care in the move.
- Hand offDocumentation the next team can useTechnical handoff so the people maintaining the destination site know what moved, where, and why.
Delivered
Transition support, from map to handoff.
- URL mapping from legacy pages to destinations
- Redirect plan coordinated with platform and hosting teams
- Analytics review to prioritize content
- Technical handoff documentation
Credits
Who did what.
- Transition support
- Codified
- Destination platform & hosting
- S&P Global Mobility teams
/contact-us
What’s the hard part?
Tell us what’s changing, what’s stuck, and what the site needs to do next. We’ll tell you how we’d approach it.