codified

/about

Small on purpose.Senior by default.

Codified is a Michigan-based web design and software development team. We stay small so you get senior attention, fewer handoffs, and no red tape between the people making decisions and the people building the site.

Leadership

Who you’ll work with.

Will Garrett

Founder / CEO

Will Garrett

Leads strategy, client relationships and digital growth.

Erik Leavell

Web Director

Erik Leavell

Leads user experience design and development, with hands-on range from information architecture and design through front-end build and technical implementation.

Core team

Senior builders, plus trusted specialists.

For focused work like SEO execution, we bring in specialists we know and credit them by name on the project.

  • Matt Hirsch

    Matt Hirsch

    Front-End Developer
    SEO & performance optimization

  • Reggie McCray

    Reggie McCray

    Technical Architect
    Senior software development

  • Christian Colon

    Christian Colon

    Principal Engineer
    Systems & infrastructure

How we work

Six habits, with receipts.

  • Organize before we design.

    Structure the site around what people came to do, then make it look right.

    → Michigan Humane’s navigation starts from five things visitors need.

  • Measure what we claim.

    Results come with a source, a definition and a date range, or they don’t get published.

    → B-Dry’s results name the report, the window and the keyword set.

    619

    B-Dry · page-one keywords, Apr → Jul 2026

  • Show, don’t pitch.

    Our proposals are usually working pages, not slide decks.

    → You click through how we’d approach it before you commit.

  • Senior people, start to finish.

    The people shaping the work are the people communicating it.

    → No account-manager layer between you and the build.

  • Work with the systems you have.

    Replace a tool only when it’s actually the problem.

    → PetPoint, Engaging Networks and WooCommerce stayed. The website connects them.

  • Stay after launch.

    We build, stabilize and refine. Launch isn’t the finish line.

    → Franco, GMRENCEN and Michigan Humane are ongoing relationships.

Where we are

Michigan-based. Clients wherever the work is.

We’re based in Southeast Michigan and work with organizations and agencies wherever they are. Face-to-face kickoffs are easy here, and some of our longest relationships are in Detroit.

Clients and partners

/contact-us

What’s the hard part?

Tell us what’s changing, what’s stuck, and what the site needs to do next. We’ll tell you how we’d approach it.

Start a project See the work