Adoption, vet care, help and giving. One website.
Three locations, live adoption feeds and four connected platforms, rebuilt in WordPress with Franco.
Metro Detroit web design, development & custom software
Complexwebsites,handled.
Adoption feeds, donor platforms, enterprise migrations, page-one rankings. We’re the small, senior Michigan team organizations and agencies call when the website is the hard part.
Selected work and partnerships
From 6 to 19 page-one keywords in four months.
Technical SEO, service pages and local listings for a southeast Michigan waterproofing company. 20 tracked keywords, April–July 2026.
619
Tracked keywords on Google’s first page · April → July 2026
Moving a brand into S&P Global Mobility, one URL at a time.
URL mapping, redirects coordinated with the teams who own the new platform, analytics review and a clean handoff.
The web team behind a Detroit PR agency.
Franco brings the strategy and the clients. We build, fix and support the websites behind them.
What we do
Build itNew sites, redesigns, campaigns and custom systems
Grow itGet found, get chosen, fix the friction
619
B-Dry · page-one keywords, Apr → Jul 2026
Run itSupport, improvements and agency delivery
How a project runs
Discover. Design.
Develop. Deploy.
Discover
Goals, audiences, content and the systems behind the site. We agree on priorities before anything gets designed.
Design
Structure first, then the look. Wireframes, page concepts and a component system you review while it takes shape.
Develop
Built on the platform that fits: WordPress, Webflow or custom. Reusable components, integrations and QA in sprints.
Deploy
Content migrated, redirects mapped, analytics checked, team trained. Launch is a checklist, not a leap.
Support
We build, stabilize and refine. Maintenance plus the next round of improvements, on a plan you can see.
The people you meet are the people doing the work.
Codified is small on purpose: senior attention, fewer handoffs, and no layer of account managers between you and the people building your site.
- A senior lead, start to finishThe person shaping the work is the person you talk to.
- A plan you can seeA working timeline, not one trapped in a slide deck.
- Decisions in writingScope and priorities agreed before work starts, revisited when things change.
- Still here after launchWe build, stabilize and refine. Launch isn’t the finish line.
How we pitch
We’d rather show you than tell you.
Our proposals are usually working pages, not slide decks: your project, your constraints, and how we’d approach it, laid out so you can click through it before you commit.
Client perspective
“Not only are they experts on everything related to websites, SEO and digital marketing, but they are excellent communicators and project managers. I trust them completely and am very grateful for our partnership with Codified.”
Nikki Little, Franco
Need a web team for your agency?
How we work alongside agency teams, from scoping through post-launch support.
Can you improve the site we already have?
Usually, yes. Plenty of our work starts with a site that mostly works. We audit it, fix what’s holding it back, support it month to month, or rebuild only the parts that need it. We’ll tell you what’s worth keeping.
What platforms do you build on?
Mostly WordPress and Webflow, plus custom builds when the job calls for one. We also work inside HubSpot, WooCommerce and whatever runs behind your site. The platform follows the requirements, not our habits.
Who writes the content?
You, your agency, or us, depending on the project. We map structure and page needs early so content never becomes the thing that delays launch.
Can you work with our agency or internal team?
Yes. We work alongside agency teams and in-house marketers and agree on who owns what before work starts. How agency partnerships work.
What happens after launch?
We train your team and hand over what they need to run the site. If you want us to stay on, maintenance and ongoing improvement are scoped separately so nobody guesses what’s included. Website support.
How are scope and pricing set?
By the work: content volume, integrations, migration, requirements, timeline and what happens after launch. After a first conversation we recommend an approach and a scope to match it.
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What’s the hard part?
Tell us what’s changing, what’s stuck, and what the site needs to do next. We’ll tell you how we’d approach it.