A homepage thatexplains the product.
Boom’s homepage acted more like a shortcut into its app than a way to explain the product. Codified rebuilt it around one idea, “Turn worksheets into interactive games,” and created persona-specific pages that introduce Boom to different audiences, separate from the app itself.
- Client
- Boom Learning
- Platform
- WordPress
- Services
- Homepage, persona landing pages
Project imagery from the original engagement.
What we did
The decisions that shaped it.
- MessageOne core ideaThe homepage leads with a single promise instead of routing people into the app.
- AudiencesA page for each personaMicrosites that speak to each type of user in their own terms.
- SeparationMarketing site, not the appA clear line between explaining Boom and using it.
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What’s the hard part?
Tell us what’s changing, what’s stuck, and what the site needs to do next. We’ll tell you how we’d approach it.