Making a reference-checkingservice easy to buy.
Reference checking is hard to picture before you buy it. The JobReferences redesign focused on clearer navigation, trust signals, responsive design and a simpler checkout, and turned the services into products so choosing one felt like buying one.
- Client
- JobReferences
- Platform
- Webflow
- Services
- Website redesign, purchase flow
Project imagery from the original engagement.
What we did
The decisions that shaped it.
- ProductizeServices you can pick like productsEach reference-checking service became a clear, comparable purchase.
- TrustProof before the priceTrust signals placed where hesitant buyers look for them.
- CheckoutFewer steps to buyA simpler path from choosing a service to paying for it.
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What’s the hard part?
Tell us what’s changing, what’s stuck, and what the site needs to do next. We’ll tell you how we’d approach it.