codified

A marketplace MVPfor mature trees.

RE-TREE set out to make it easy for property owners to save and repurpose unique mature trees by selling or relocating them. Codified helped define, refine and build the MVP in time for tree removal season. In many ways, it became eBay for mature trees.

Client
RE-TREE
Platform
Custom
Services
Discovery, custom backend, web app, landing pages
RE-TREE marketplace on desktop, tablet and phone: buy, sell, or relocate unique mature trees

Project imagery from the original engagement.

What we did

The decisions that shaped it.

  • DiscoveryDefining the MVPStakeholder interviews and early feedback decided which features a first release actually needed.
  • BackendA real marketplace behind the pageCustom administration for uploading and managing listings, integrations, and automated messages.
  • Front endThe face of RE-TREEThe website itself, plus audience-specific landing pages for message testing.
Related serviceIntegrations & custom development Next caseJobReferencesMaking a reference-checking service easy to buy

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What’s the hard part?

Tell us what’s changing, what’s stuck, and what the site needs to do next. We’ll tell you how we’d approach it.

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